Manchester’s iconic new cultural venue to be named Aviva Studios, as Aviva, Manchester Metropolis Council and Manufacturing facility Worldwide announce new partnership

Manchester’s iconic new cultural venue to be named Aviva Studios, as Aviva, Manchester Metropolis Council and Manufacturing facility Worldwide announce new partnership

Aviva, Manchester Metropolis Council and Manufacturing facility Worldwide in the present day announce a long-term partnership which incorporates landmark help for Manchester’s iconic new arts and tradition venue to be named Aviva Studios1. The venue, which would be the dwelling of Manufacturing facility Worldwide, is predicted so as to add £1.1 billion to the financial system of Manchester2 and the encompassing area over a decade. It’ll help as much as 1,500 direct and oblique jobs2 and supply coaching and engagement alternatives for individuals of all ages and backgrounds.

The multi-million pound funding by Aviva, the UK’s main insurance coverage, wealth and retirement enterprise, will make a considerable contribution to the constructing and future success of this world-class venue – a useful resource for Manchester, the North, and the UK for a few years to return. Audiences might be invited to preview the trailblazing cultural area throughout this yr’s Manchester Worldwide Competition (29 June 2023 – 16 July). Aviva Studios’ official opening might be in October with the manufacturing Free Your Thoughts, a large-scale immersive efficiency based mostly on The Matrix movies and created by Danny Boyle, Es Devlin, Sabrina Mahfouz and the co-founders of Olivier Award-winning Boy Blue.

Programmed and operated by Manufacturing facility Worldwide, the organisation behind the world-renowned Manchester Worldwide Competition, the brand new venue will host a year-round programme of authentic artistic work, music and particular occasions by a number of the world’s main artists. Its improvement is the most important funding in a nationwide cultural challenge because the opening of Tate Fashionable in 2000, due to £106m of public funding from HM Authorities and Arts Council England, with extra backing from Manchester Metropolis Council.

Aviva can even work carefully with Manufacturing facility Worldwide and Manchester Metropolis Council on quite a few initiatives linked to long-term sustainability and neighborhood impression. This contains being the Principal Accomplice of the Manufacturing facility Academy, Manufacturing facility Worldwide’s award-winning abilities coaching programme which offers alternatives for careers in Manchester’s ever-growing artistic industries. A core goal of the Manufacturing facility Academy is to diversify the workforce in an more and more vital sector for the area. As a part of Manufacturing facility Worldwide’s reasonably priced pricing technique, which can see discounted tickets for many who want them throughout the year-round programme, Aviva can even help its £10 ticket scheme, to be generally known as ‘Aviva £10 Tickets’.

Amanda Blanc, Group Chief Government Officer, Aviva mentioned:

“Aviva is thrilled to be backing this new, world-class arts constructing in Manchester. It builds on Aviva’s main function within the UK, serving greater than 15 million prospects, using 16,000 individuals, and investing billions every year into the UK’s regional financial system.

The brand new Aviva Studios will assist make arts and tradition extra accessible and inclusive…

“The brand new Aviva Studios will assist make arts and tradition extra accessible and inclusive and follows the numerous funding Aviva Traders has already made in Manchester, resembling the event of Enterprise Metropolis.”

The brand new constructing has been designed by the world-leading Workplace for Metropolitan Structure (OMA), led by architect Ellen van Loon, and is the acclaimed apply’s first main public constructing within the UK. It’ll guarantee Manchester is a vacation spot for world-class structure, defining it as a contemporary, cosmopolitan world metropolis. Constructed with flexibility in thoughts, the constructing is predicated round massive, open, adaptable areas that may be consistently reconfigured, enabling artists to develop and create large-scale creative work of invention and ambition.

With its waterfront location, the brand new constructing is the anchor of the brand new St John’s neighbourhood, a dynamic cultural, artistic and technological hub which can make a serious contribution to the continued regeneration of this a part of town centre. It lies on the coronary heart of an intensive cultural quarter, together with the Science and Trade Museum subsequent door, and inside strolling distance from different metropolis centre cultural websites, together with The Individuals’s Historical past Museum, Everyman Cinema, John Rylands Library, the Opera Home, Royal Change Theatre and HOME.

The advantages Aviva Studios will carry embrace:

  • The event of the venue has unlocked £106.05m of recent public funding into Manchester made up of £78.05m HM Treasury funding, and £7m Arts Lottery – cash that will not have in any other case been out there for the cultural sector or the area – and £21m Kickstart Capital from the Cultural Restoration fund, administered by Arts Council England.
  • It is predicted so as to add £1.1 billion to the financial system of Manchester2 and the encompassing area over a decade, creating or supporting as much as 1,500 direct and oblique jobs2 and offering alternatives for individuals of all ages and backgrounds.
  • The artistic industries are the quickest rising sector in Manchester and the creation of the brand new venue will maintain and develop this important sector even additional.
  • It’ll carry jobs, abilities, coaching and inventive alternatives as a serious employer for the realm. 152 everlasting jobs have already been created for Manufacturing facility Worldwide since 2018, with greater than 300 extra members working throughout Entrance of Home, Technical, Manufacturing and Ticketing groups.
  • It’ll additionally proceed to offer important employment alternatives for freelancers – participating with roughly 2,000 freelancers when operating the biennial competition and year-round.

Manufacturing facility Worldwide is on a dedicated path in the direction of zero-carbon exercise. Utilizing operational information from 2024 because the benchmark, Manufacturing facility Worldwide’s ambition is to change into a zero-carbon emissions organisation by 2038. Manufacturing facility Worldwide will function a ‘Zero Waste to Landfill’ coverage, and work in the direction of a round financial system strategy to supplies, looking for to reuse wherever doable. This aligns to Aviva’s ambition to change into a Web Zero carbon emissions firm by 2040.

The multi-million pound funding by Aviva was brokered on behalf of Manchester Metropolis Council and Manufacturing facility Worldwide by Elliot Willis, CEO of WEEM Group.

Bev Craig, Chief, Manchester Metropolis Council:

“Aviva Studios, as the house of Manufacturing facility Worldwide, might be a nationally and internationally vital cultural attraction within the coronary heart of Manchester. This multi-year, multi-million pound partnership displays the magnitude of the venue not only for town however for the north of England and the UK as a complete.

Aviva Studios, as the house of Manufacturing facility Worldwide, might be a nationally and internationally vital cultural attraction within the coronary heart of Manchester.

“This might be a momentous yr for the venue as audiences expertise its wow issue and luxuriate in inspiring artwork in its unimaginable areas for the primary time. It has undoubtedly been a problem to create this exceptional constructing with its distinctive design in opposition to a troublesome development context, together with rocketing inflation, with out diluting the bold imaginative and prescient behind it.

“The brand new partnership helps make this doable, in addition to supporting Manufacturing facility Worldwide’s ongoing success and work with the neighborhood to open up entry to the humanities and coaching alternatives. The Council will obtain the most important share of funding, supporting our up-front funding within the venue and the broader St John’s neighbourhood, in addition to including social worth.

“Aviva has the credentials to be a really perfect associate. We’re wanting ahead to collaborating with them on this wonderful venue and welcome the enlargement of their present dedication to Manchester.”

John McGrath, Chief Government & Inventive Director, Manufacturing facility Worldwide, mentioned:

“This historic new partnership will present important help for the development and future lifetime of our landmark new dwelling, constructing on the beneficiant public funding help already pledged to the challenge. Aviva’s values and dedication align with our personal and we can even be working collectively on a variety of initiatives, from sustainability to our £10 ticket scheme to make sure that our programme of labor is accessible to all. They can even be principal associate on Manufacturing facility Academy, a programme that’s altering the panorama when it comes to entry to jobs within the artistic industries for individuals from each background.

“With town council, we’re all dedicated to strengthening Manchester’s repute as a nationally and internationally vital centre for tradition and creativity, in addition to bringing jobs, abilities, coaching and inventive alternatives for native individuals and artists.”

Sir Nicholas Serota, Chair, Arts Council England, mentioned:

“We’re delighted on the information of this main help from Aviva to the landmark new dwelling of Manufacturing facility Worldwide, essentially the most important cultural venue to be constructed within the UK in recent times. The artistic and cultural sector on this nation is based on the connection between private and non-private sector funding. The newly-named Aviva Studios has benefited from very important public sector funding all through its improvement, from HM Authorities, Manchester Metropolis Council and Arts Council England, and we very a lot welcome the dedication of Aviva to help the venue going ahead.”


Media Enquiries:

For Aviva:
Philippa Terry, Senior Supervisor, Monetary Communications
M: 07385537458
E: [email protected]

For Manchester Metropolis Council:
Roger Williams, Head of Media
M: +44 (0)7855 366502
E: [email protected]

For Manufacturing facility Worldwide:
Emma Robertson, Head of Press & PR
M: +44 (0) 781 352 1104
E: [email protected]


  1. The identify (Aviva Studios) makes reference to the artistic heritage of the location the place the venue is situated which incorporates the Previous Granada Studios, the legendary Manchester landmark which was dwelling for a lot of a long time to the likes of Coronation Road, So It Goes, and The Beatles’ first ever televised efficiency.
  2. Financial impression evaluation by specialist financial improvement and regeneration consultancy, Ekosgen.

Notes to Editors:


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  • We assist our 18.7 million prospects take advantage of out of life, plan for the long run, and have the boldness that if issues go improper we’ll be there to place it proper.
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  • Aviva is a Dwelling Wage, Dwelling Pensions and Dwelling Hours employer and offers market-leading advantages for our individuals, together with versatile working, paid carers depart and equal parental depart. Discover out extra at
  • In 2021, we introduced our plan to change into Web Zero by 2040, the primary main insurance coverage firm on the earth to take action. This plan means Web Zero carbon emissions from our investments by 2040; setting out a transparent pathway to get there with a minimize of 25% within the carbon depth of our investments by 2025 and of 60% by 2030; and Web Zero carbon emissions from our personal operations and provide chain by 2030.  Discover out extra about our local weather objectives at and our sustainability ambition and motion at
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Manchester Metropolis Council

Manchester Metropolis Council has overseen Manchester’s celebrated renaissance, from a declining post-industrial metropolis to one of many quickest rising and most enjoyable cities in Europe. The Council has championed the function of tradition as a catalyst to regeneration in addition to an vital finish in its personal proper.

Manufacturing facility Worldwide

Manufacturing facility Worldwide is the organisation behind each Manchester Worldwide Competition (MIF), and the landmark new cultural area, Aviva Studios, which welcomes its first guests in 2023, creating a worldwide vacation spot for arts music and tradition within the coronary heart of Manchester.

Manufacturing facility Worldwide will fee, produce and current an bold year-round programme of authentic artistic work, music and particular occasions at its new venue, on-line, and internationally by way of its community of co-commissioners and companions. It’ll additionally stage the city-wide Competition each different yr, at its new dwelling and in venues and areas throughout Higher Manchester. Pushed by the identical pursuits and ambitions that defines MIF, artists might be inspired to create work in new methods, to collaborate throughout disciplines and blur the boundaries between artwork and standard tradition.

Designed by Ellen van Loon of the world-leading apply Workplace for Metropolitan Structure (OMA), the constructing is predicated round massive, open, ultra-flexible areas that may be consistently reconfigured, enabling large-scale creative work of invention and ambition that isn’t made anyplace else on the earth. It’ll provide audiences the chance to get pleasure from year-round, in a brand new world-class facility, the broadest vary of artwork varieties – from main exhibitions and concert events, to intimate performances and immersive experiences – together with over 80 gigs a yr. Exterior, its public areas will come alive with pop-up performances, occasions and markets, making a thriving riverside vacation spot for audiences to get pleasure from.

Worldwide in spirit and apply, Manufacturing facility Worldwide will collaborate with venues, festivals and corporations the world over to fee artists collectively. Working with native, nationwide and worldwide companions and co-producers, it’ll produce and premiere main new work, earlier than it travels globally, and share concepts, tasks and coaching with friends worldwide.

By way of the Manufacturing facility Academy, it’ll change into a serious coaching centre for native individuals, serving to to construct the technicians, producers and different artistic expertise that may carry the long run alive, whereas its pioneering programmes of engagement and artist improvement will profit native individuals and the following technology of creators.

Rooted in Manchester, Aviva Studios will strengthen town’s standing as a nationwide and worldwide centre for tradition, creativity and innovation, in addition to a serious customer vacation spot. The financial impression of Aviva Studios might be appreciable, creating or supporting as much as 1,500 direct and oblique jobs and including £1.1 billion to town’s financial system over a decade.

Its improvement is being led by Manchester Metropolis Council, with backing from HM Authorities and Arts Council England.

Weem Group

Weem Group has spearheaded the event of economic property, formulated an efficient go-to-market technique, and led the cost in pitching, negotiating, and executing this transformative multi-year partnership with Aviva on behalf of MCC and Manufacturing facility Worldwide.

Weem Group continues to propel companies in the direction of unprecedented success within the advertising and promoting sector. The strategic insights and distinctive execution demonstrated all through this enterprise exemplify Weem Group’s dedication to driving unparalleled progress and reaching exceptional milestones within the ever-evolving media panorama.


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