What Are Digital Merchandise? Promote These 10 Merchandise On-line (2024)

You’ll be able to’t maintain a digital product. However from music to ebooks to on-line programs, virtually everybody now owns a bit of digital content material.

Many entrepreneurs are constructing total companies round digital merchandise resulting from their reputation and ease of distribution. Different corporations are launching them to enhance bodily gadgets and providers.

What makes studying promote digital merchandise interesting is the potential for passive revenue. Digital merchandise could be created as soon as and bought repeatedly to totally different clients with out replenishing stock. That makes them excellent for creatives, bloggers, educators, and freelancers in search of environment friendly methods to make cash on-line.

If that’s you, right here’s create, market, and promote digital merchandise on-line—together with examples of the highest digital merchandise.

What are digital merchandise?

Digital merchandise are intangible items that exist in a digital format. These embrace ebooks, music, digital artwork, software program, on-line programs, and digital items in video video games. They’re sometimes delivered to clients through obtain or e-mail, and provide companies a manner to offer worth with out bodily stock.

Why promote digital merchandise versus bodily items?

Promoting digital merchandise has many benefits that makes it uniquely enticing to entrepreneurs:

  • Low overhead prices.You don’t have to carry stock or incur any transport fees.
  • Excessive revenue margins. There’s no recurring price of products, so you keep the vast majority of your gross sales in earnings. Calculate your revenue margins forward of time.
  • Potential to automate. Orders could be delivered immediately with no oversight.
  • Versatile merchandise. You’ll be able to provide free merchandise to construct your e-mail checklist, month-to-month paid subscriptions for entry to unique digital content material, or licenses to make use of your digital merchandise. There are lots of choices for incorporating digital merchandise into what you are promoting.
  • E-learning is the way forward for schooling. You’ve got a large alternative to broaden what you are promoting and affect with e-learning, an trade anticipated to be price $840 billion by 2030.

However on-line digital merchandise additionally include particular challenges you’ll have to be careful for:

  • You’re competing with free content material. With digital items, customers will often have entry to free alternate options to what you’re promoting. This necessitates cautious occupied with your area of interest, the varieties of merchandise you promote, and write your product descriptions.
  • You’re inclined to piracy. You might want to scale back the chance of content material theft by using instruments to guard your merchandise.

The place to promote digital merchandise

There are three important channels for digital merchandise: self-created on-line shops, social media, and digital marketplaces.

  • Construct your individual on-line retailer utilizing an ecommerce platform like Shopify, then combine a digital product app for seamless promoting and administration.
  • Promote your digital merchandise to your viewers through social media. Use native purchasing options or join your Shopify retailer.
  • Create a profile on a longtime digital market inside your area of interest and entry a pre-established viewers.

Bear in mind, in trade for publicity, some marketplaces can take as much as 50% fee for each sale. Keep away from vendor charges by constructing your individual on-line vacation spot for trending digital merchandise.

10 greatest digital merchandise to promote on-line

  1. On-line programs
  2. Ebooks
  3. Licensed digital content material
  4. Premium content material libraries
  5. Digital templates and instruments
  6. Product pictures
  7. Music, artwork, and leisure
  8. Digital providers
  9. Printable digital merchandise
  10. Digital memberships

1. On-line programs

What Are Digital Merchandise? Promote These 10 Merchandise On-line (2024)
Shopify Academy

On-line programs are one of the best ways to current in-depth content material in a monetized digital format. You’ll be able to create a presentation, report a video walk-through, or develop a course that includes the voices of subject-matter consultants.

As soon as created, your course could be taken by 1000’s (or a whole bunch of 1000’s) of scholars. You solely have to make updates when your content material turns into outdated or loses relevancy.

When ideating your course, start by visualizing learner outcomes: what would you like your learner to know or be capable to do once they have accomplished your content material?

On-line programs can embrace quizzes, data checks, and different interactive actions to break-up passive studying content material and enhance engagement.

2. Ebooks

Product card for a baking ebook with images, a buy button, and a product description.
Learn how to Cake It sells ebooks as a substitute for its bodily cookbooks.

In case you are the supply of data for an internet course, you possibly can additionally package deal your experience as an e book. Learn how to Cake It, for instance, sells digital cookbooks alongside their programs for simple scrolling and bookmarking whilst you bake.

Ebooks are a well-recognized digital format throughout audiences and could be accessed through an ereader, laptop, or cellular machine. You’ll be able to write an e book on something—however earlier than you decide to a subject, analysis the supply of free content material in your topic.

If there’s already an abundance of weblog posts or YouTube tutorials that your readers can entry without cost, you’ll have to differentiate your content material with a singular promoting proposition (USP).

Your e book’s USP might be your repute as an knowledgeable or profitable particular person inside your area of interest. Alternatively, your ebook might promise to delve deeper and additional into your subject than current free on-line content material. Or, place your ebook as the important useful resource for readers hoping to progress inside your self-discipline. 

Additionally, keep in mind that the majority ebooks are priced competitively and should embrace free downloadable sections within the hopes of promoting a excessive variety of copies.

3. Licensed digital content material

Product page for downloadable films with sections on project details, tech specs, and license pricing.
EditStock sells licenses for college kids to make use of its inventory footage in their very own demo reels.

From inventory pictures to video footage, music, and sound results, there’s a world ecosystem of licensable digital property uploaded by creatives for different creatives to make use of of their work.

Licensing your content material to be used by people and companies is a method to generate passive revenue out of your creations. Make investments your labor in creating some top-quality video transitions or background music, then obtain income from their use, for so long as they continue to be well-liked.

You’ll be able to promote licenses from your individual retailer, much like how EditStock sells licenses for college kids. Or you’ll be able to promote by on-line marketplaces, akin to these inventory picture websites.

When brainstorming asset concepts, work backward from the wants of your target market. Begin by occupied with what sort of content material is in demand—and the place current creators are usually not fulfilling market wants.

Remember to defend your digital merchandise with watermarks and different safety measures, particularly if you happen to’re promoting pictures on-line.

4. Premium content material libraries

Laptop and smartphone showing video guides to snowboarding.
Snowboard Habit presents a subscription for premium instructional content material to enhance its bodily merchandise for snowboarders.

In case you’ve had success promoting an internet course or e book, or from licensing content material, one method to evolve your providing is to bundle your creations. You’ll be able to present full entry to your total catalog of digital merchandise for a month-to-month or yearly subscription—or a one-time payment.

Snowboard Habit, for instance, is a monetized vacation spot for all issues snowboarding. Prospects can store for bodily snowboarding gear in addition to obtain tutorials and join reside on-line programs.

One benefit of a subscription-based enterprise mannequin is that it generates a motivated, lively neighborhood. Your subscribers are your greatest prospects for any new content material you create, and could also be an ideal useful resource to seek the advice of when contemplating your subsequent transfer.

Since your library will solely be accessible to paying subscribers, you possibly can additionally think about internet hosting unique content material, akin to livestreams and AMA classes.

You’ll be able to promote digital product subscriptions with Shopify by utilizing a subscription billing app.

5. Digital templates and instruments

Illustrator digital product bundles shown at discounted prices.
RetroSupply Co. sells digital instruments and property for designers.

Digital merchandise additionally come within the type of instruments, equipping professionals to do duties extra rapidly or competently. You’ll be able to promote digital options to widespread ache factors inside a job or widespread on-line job, akin to video modifying.

Instruments could be standalone apps or gadgets that mix with different digital software program. For instance, RetroSupply Co sells brushes, textures, and templates for designers to make use of in well-liked applications akin to Procreate and Photoshop. (Word how in addition they provide on-line programs and ebooks.)

Different digital instruments and template merchandise to promote on-line embrace:

  • Digital advertising technique templates for entrepreneurs
  • Résumé templates for job-seekers
  • Cellular apps for companies
  • Graphic design templates for brochures, flyers, posters, and so on.
  • Adobe Photoshop filters and plugins for media editors
  • Icons, fonts, or UX Kits for internet designers

6. Product pictures

A person wearing a towel holds up a pot of body butter in this example of product photography.
Product pictures for Miracle Butter Cream by Janzen Designs

In case you’re a photographer, promoting your providers on-line generally is a profitable enterprise. Due to the rise of ecommerce, skilled product pictures have by no means been in larger demand.

The most effective product photographers can determine the options of an merchandise that consumers are most all in favour of and use their pictures to emphasise these facets. Different suggestions for taking high-quality product pictures embrace investing in a great tripod and studying assemble the precise lighting surroundings.

Like different digital merchandise on this checklist, you’ll be able to promote product pictures through your individual web site, with an company, by a market, or all three (except you signal an exclusivity settlement). When promoting your providers, think about providing totally different packages based mostly on variety of pictures, varieties of merchandise, or particular kinds and setups.

7. Music, artwork, and leisure

Image of an idyllic cabin in the mountains next to product information for digital sheet music.
Materia Collective sells digital sheet music for online game soundtracks.

Digital product concepts do not need to be purely useful. In case you’re a musician, artist, or content material creator, chances are high you’ve explored these or related methods to monetize your abilities on-line:

  • Crowdfunding platforms akin to Patreon permit followers to assist creators in return for unique content material.
  • For artists, on-line galleries like Saatchi Artwork are a great place to search out patrons in your work.
  • To construct your following, add or stream content material on social media in return for a share of advert income, sponsorship offers, and viewers suggestions.

Past inventive and entertaining content material, there’s an entire world of merchandise and branded digital merchandise. If individuals take pleasure in a specific podcast or album, for instance, they may be all in favour of gadgets carrying designs that reference the artwork.

You should utilize print on demand corporations to create branded merch and promote it on a Shopify retailer, without having to pay for manufacturing till you make a sale.

Typically, this type of digital product promoting works greatest with area of interest goal markets. For instance, Materia Retailer sells digital sheet music for well-liked online game soundtracks.

8. Digital providers

a person doing a push-up next to some weights in a gym.
Avenue Parking packages its private coaching applications into digital merchandise to promote as a month-to-month subscription.

Companies pair nicely with digital merchandise. A designer can provide a logo-creation service alongside downloadable templates. A private coach would possibly provide reside private coaching classes to their exercise plan subscribers. Likewise, you’ll be able to place providers—digital or in actual life—as add-ons to your on-line merchandise.

For instance, you would possibly promote consultations together with a customized report or Excel spreadsheet. Or, you possibly can provide a free downloadable product to generate leads in your e-mail advertising checklist, a tactic that many on-line companies make use of.

If there are duties you generally full as a part of your service enterprise, you’ll be able to think about separating and productizing them to create further income streams.

9. Printable digital merchandise

Outline illustrations of anthropomorphic fast food items such as a donut and a soda cup.
Downloadable coloring pages for pill gadgets are well-liked for all ages.

This class of digital merchandise spans a variety of print-at-home potentialities, from customized wall artwork and planners to specialised fashions for 3D printers. Prospects can obtain and print your designs for private use or as a part of their very own craft.

For a youthful viewers, printable coloring pages and worksheets are an in-demand mixture of enjoyable and studying. For instance, digital obtain model Caravan sells coloring posters as downloadable information or shipped prints.

10. Digital memberships

Illustration of a nautical-themed dive bar with fishing nets, anchors, and buoys
The Bored Ape Yacht Membership is a token-gated digital members membership.

Digital memberships are golden tickets to an unique neighborhood centered round your model or content material. Becoming a member of your digital membership might bestow members with entry to premium content material, the chance to buy limited-edition merchandise, or tickets to occasions.

Different digital members golf equipment grant entry to networking advantages. Nomad Listing, for instance, is a world community for digital nomads, providing memberships that join customers with different nomads, in addition to offering metropolis knowledge and journey planning options.

Because the pattern for token-gated initiatives has proven, nevertheless, digital communities needn’t be centered round a tangible merchandise or service. Membership to an open-ended collective could be worthwhile in itself. Digital initiatives such because the Bored Ape Yacht Membership use blockchain know-how to offer proof of membership and grant entry to perks with no central raison d’etre.

When crafting your digital membership expertise, deal with creating a way of exclusivity. The aim is to offer steady worth for members—and to make potential shoppers really feel like they’re lacking out.

Learn how to create and promote digital merchandise

1. Discover or create a digital product

Discover a digital product to promote. You’ll be able to create your individual digital merchandise or change into an affiliate accomplice for an current creator. In style digital merchandise embrace:

  • Leisure content material
  • Music
  • Fonts
  • Design property
  • Photoshop presets
  • Templates
  • Software program and plug-ins
  • E-learning programs
  • And different on-line providers

Product brainstorming

When producing concepts in your digital merchandise, don’t be too vital—the important thing to brainstorming is to keep away from overthinking. In case you’re in search of concepts of downloadable merchandise to promote on-line, listed below are some inquiries to ask your self:

  • Are you able to train clients use your merchandise? For instance, if you happen to promote knitting merchandise, you possibly can provide appointments to show superior knitting methods.
  • Are there issues you’ll be able to assist your clients with associated to your general trade? In case you promote surfboards, you possibly can create a exercise program to assist your clients keep in surf form at residence.
  • What are the values you’ve constructed what you are promoting on, and what are matters associated to them? For instance, if you happen to promote sustainable attire, you possibly can create a course instructing your clients reside a extra sustainable life. 
  • In what methods might you carry your neighborhood of consumers collectively? In case you promote kitchen provides, you possibly can run a digital guided wine-tasting occasion.
  • What are you good at? In case you’re actually nice at product pictures, you possibly can train different individuals get higher at product pictures too.

💡 Study extra: Discovering Your Area of interest: 8 Area of interest Market Examples to Encourage You.

2. Product validation

Validate your thought earlier than committing an excessive amount of time to it. The very last thing you wish to do is make investments lots of time or cash in a brand new enterprise with out understanding it has a great probability to achieve success.

Listed here are some methods to validate your thought as you determine promote digital merchandise: 

  • Key phrase analysis. Use a key phrase analysis device to see how many individuals are looking for your matters. This will provide you with an thought of the chance dimension of every one.
  • Google Tendencies. Search your matters on Google Tendencies. Search for matters which can be rising in curiosity. This implies the chance dimension will continue to grow.
  • Fb teams. There are Fb teams devoted to each area of interest and viewers conceivable, making them an ideal place to study what your potential clients care about. 
  • Trade boards. Boards devoted to hobbies and communities in your trade will help you study extra about what individuals need and want in your broader trade.
  • Product evaluations. Learn each the evaluations in your merchandise and rivals’ merchandise to get concepts. These might come from the evaluations on product pages in addition to standalone evaluations on blogs and different web sites.
  • Begin small and iterate. Generally, the best method to validate an thought is to experiment with a smaller model of the concept with room for progress. The aim is to get one thing out into the world as quickly as attainable so you’ll be able to put your thought to the take a look at and enhance it from there. 

It doesn’t matter what trade you’re in, you’ve got distinctive strengths and data that may be worthwhile to your clients and promoting digital merchandise. 

💡 Study extra: The 16-Step Information to Evaluating the Viability of Any Product Concept.

3. Create an internet retailer

When you validate a digital product thought, you’ll wish to get an ecommerce platform to promote on.

Make a web site to promote your digital merchandise and stand up and operating in a couple of hours. Choose from a catalog of web site templates, populate together with your brand, copy, and pictures, and also you’re able to get promoting.

Selection of free Shopify themes with example color schemes.
Select from over 100 templates with built-in options to get your Shopify retailer arrange rapidly.

Shopify is the best and most respected method to create an ecommerce retailer for on-line digital merchandise. You don’t want any tech abilities or a giant finances, and you may select from greater than 100 templates with built-in options to get arrange rapidly.

There are additionally over 4,000 free Shopify apps you need to use for managing your retailer and promoting extra digital merchandise on-line. Apps make the supply of digital merchandise simpler than ever. Browse the App Retailer to search out apps that plug into your retailer and do every little thing from internet hosting course content material to delivering PDF purchases.


4. Market your digital merchandise

With a digital product and an internet retailer sorted, it’s time to search out your clients. In case you’re promoting fonts or design templates, construct an viewers of designers and creators on the social platforms they use most. Additionally think about influencer advertising, social advertisements, or lead magnets.

8 apps for promoting digital merchandise on Shopify

  1. EDP ‑ Straightforward Digital Merchandise. EDP is a well-liked app for promoting downloadable information and license keys out of your on-line retailer
  2. Filemonk. Filemonk is designed to make it as simple as attainable for Shopify retailers to model and promote digital merchandise.
  3. SendOwl. For extra advanced digital product companies, SendOwl comes with quite a lot of automation options.
  4. Programs. This Shopify app allows you to create classes, tutorials, webinars, and manuals and promote them on-line. 
  5. Single. In case you’re a musician promoting music, Single bridges the hole between bodily and digital music gross sales.
  6. FetchApp. FetchApp is one other digital obtain supply app with a free plan accessible (5 megabytes of storage).
  7. Sky Pilot. This app for constructing a membership program. Promote information and unique video streams to clients.
  8. BookThatApp, Tipo, or Sesami. Use these apps to schedule consultations or teaching classes with clients. All three have a free plan accessible.

Past these digital product supply methods, there are different Shopify apps to energy and defend your digital items, akin to:

  • RecurrinGO!. That is an app for weekly or month-to-month subscriptions. Use it to automate recurring orders, invoices, and digital subscriptions for on-line memberships or applications.
  • Disable Proper-Click on. When your content material is your product, this app helps you defend it from theft. You’ll be able to lock photographs and textual content to allow them to’t be saved or copied with out your permission.

Word: When creating digital merchandise in Shopify, remember to uncheck “This can be a bodily product.”

Gross sales and advertising suggestions for promoting digital merchandise

Whether or not you’re a brand new enterprise proprietor or including on-line digital merchandise to your current retailer, maintain the following pointers in thoughts:

Create an ideal digital product

The primary standards for creating digital merchandise is so as to add worth to your clients’ lives. Because you’re competing with free content material on the net, spend money on constructing a product individuals can’t discover anyplace else. 

Promote a free lead magnet

No matter how a lot your product prices, create a light-weight model of it without cost. A free product will help you construct an e-mail checklist you’ll be able to promote to sooner or later. It additionally opens the door for upselling and retargeting potential clients with totally different promotions. Free merchandise can construct belief between what you are promoting and potential clients. 

Begin an associates program in your product

Associates are an enormous supply of site visitors and gross sales for creators promoting digital merchandise. Discover influencers who’re established and trusted in your trade and provide them a fee for every sale they make. You’ll be able to create totally different percentages for various associates, so if somebody has a big viewers, you may give them the next fee price to advertise extra and entice clients.

Accumulate preorders

A good way to get early gross sales is by giving a reduced “early chook” value. In case you’re releasing a brand new digital product, you’ll be able to provide a 50% low cost for the primary 100 patrons, then 25% for the following 100 patrons, after which launch the product at full value after the 25% low cost runs out. 

Provide a money-back assure

In case you’re hesitant about providing a guaranty in your merchandise, it is smart. Some individuals might purchase and use your product then ask for his or her a refund. However it’s all part of operating an internet enterprise. The rewards of upper conversion charges outweigh the small share of people that could abuse the coverage. A a refund assure exhibits potential patrons you’re placing the chance on you, not them.

Creating the perfect digital merchandise for what you are promoting

With out the necessity to maintain stock or the overhead related to promoting bodily merchandise, all varieties of digital merchandise could be worthwhile on-line enterprise concepts. 

There are numerous methods you’ll be able to create the perfect digital content material to promote and resell and incorporate them into what you are promoting. With somewhat ingenuity and upfront funding of time, you’ll be able to serve up irresistible worth that may greater than pay for itself over time.

Digital merchandise FAQ

What are some examples of digital merchandise?

  • On-line programs and webinars
  • Kindle books
  • Audiobooks
  • Software program applications
  • Net parts like Shopify or WordPress themes
  • Printables
  • Membership websites
  • Workbooks
  • PowerPoint templates

How do you create a digital product?

  • Brainstorm digital product concepts.
  • Analysis purchaser ache factors. 
  • Validate concepts by key phrase and pattern analysis.
  • Produce your digital merchandise.
  • Create a Shopify retailer. 
  • Construct an viewers and market your digital merchandise.

What digital merchandise are in demand?

  • Academic merchandise like ebooks and on-line programs
  • Unique membership communities
  • Digital templates and instruments 
  • Repurposed music or artwork
  • Productized providers 
  • Licenses to make use of digital property

What sort of digital merchandise promote greatest?

The most effective-selling digital merchandise embrace graphic design, templates, downloadable prints, music and audio, inventory pictures, and print on demand merchandise like customized t-shirts, notebooks, and mugs.


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