TUMI and STAPLE Launch an Unique Collaboration Celebrating the Vitality of New York Metropolis and World Exploration
NEW YORK, July 7, 2022 /CNW/ — At the moment, TUMI, the main worldwide journey and life-style model launches an unique collaboration with iconic streetwear model, STAPLE. They’ve joined forces on a design journey guided by the world travels of STAPLE’s visionary founder, Jeff Staple. Each bit of the gathering options the long-lasting STAPLE Pigeon, whereas drawing affect from the worldwide streets that encourage the creativity of each Jeff Staple and TUMI.
The Pigeon is an integral a part of the STAPLE model and serves as a mascot that represents New York Metropolis. When creating STAPLE, Jeff got here to see the chook as an emblem of by no means giving up and thriving in opposition to all odds. Greater than town that by no means sleeps, that very same spirit is palpable in city locations throughout the globe. TUMI, recognized for supporting the trail of each traveler, leaned into this idea with well-designed and extremely practical items to additional complement their journeys.
The marketing campaign that includes the collaboration was shot totally on movie by famend road photographer and multi-talented artist Jacob Consenstein. Set round New York Metropolis, the marketing campaign photos not solely seize the product’s performance, but in addition have fun its authenticity, power and inspiration.
The gathering consists of 5 new types, every designed for the modern-day metropolis explorer and merging the hustle mentality of city cities with signature TUMI innovation. A Pigeon pink and New York Metropolis-esque map lining is carried all through as a nod to town that raised Jeff Staple. The gathering takes buyers on a visit all over the world from the spacious Backpack donning a sample impressed by the streets of São Paulo to the compact Sling that takes its cues from Tokyo. A extra playful piece, the subversive Ping Pong Crossbody contains a print that echoes the tiles of Barcelona and holds extra than simply paddles. It is completely sized to maintain the necessities shut whereas showcasing STAPLE DNA and TUMI design excellence. The Equipment Crossbody references Los Angeles structure and places ingenuity on show with a detachable strap that permits the piece to be carried like a bag or used as a journey package. The Worldwide Expandable 4 Wheeled Carry-On showcases an intricate design of a STAPLE Pigeon camouflage that’s impressed by New York Metropolis.
“Jeff Staple is an innovator and an entrepreneur. He has by no means settled and has at all times pushed himself to transcend the norm to carry streetwear tradition to the worldwide stage,” TUMI Inventive Director, Victor Sanz, says of collaborator. “Jeff is a real world citizen, as he exemplifies the world traveler that does not lose his sense of dwelling or the place he has come from, whereas embracing different cultures for inspiration and self-growth. This really is according to how we view the world. We’re at all times wanting exterior for inspiration and at all times constructing on our fundamentals,” Sanz concluded.
“For me, TUMI has at all times been the top of luxurious, journey, innovation and tech,” Founding father of STAPLE & Reed Artwork Division, Jeff Staple, commented. “There’s a sturdy commonality in each our manufacturers between journey and efficiency, and the way the expertise impacts your on a regular basis life. I’ve come to essentially respect the worth of well-designed journey equipment, particularly when you’re in a brand new metropolis and continually on the go. Design-wise, the hustle mentality that the STAPLE Pigeon represents began out as a strategy to converse to the tradition of New York Metropolis, however over the course of my travels, I’ve come to see that it represents this similar ethos in cities throughout the globe. With this TUMI collaboration, we’re bringing that spirit full circle by way of the distinctive and elevated design particulars in every fashion of the gathering.”
The gathering is offered worldwide on TUMI.com, at choose TUMI Retail Shops, and at StaplePigeon.com. Product accessible in North America and throughout Europe beginning July seventh and throughout Asia -Pacific starting July 18th.
Retail costs of the TUMI x STAPLE assortment:
Worldwide Expandable 4 Wheeled Carry-On at $1195 USD
Sling at $495 USD
Ping Pong Crossbody at $250 USD
Equipment Crossbody at $295 USD
Backpack at $695 USD
Since 1975, TUMI has been creating world-class enterprise, journey life-style, and efficiency luxurious necessities designed to improve, uncomplicate and beautify all facets of life on the transfer. Mixing flawless performance with a spirit of ingenuity, we’re dedicated to empowering journeys as a lifelong accomplice to movers and makers in pursuit of their passions. The model is bought globally in over 75 international locations with upwards of two,000 factors of sale. For extra about TUMI, go to www.TUMI.com.
ABOUT JEFF STAPLE
Jeff Staple (born Jeffrey Ng) is a inventive visionary whose work encompasses graphic, vogue, and footwear design, in addition to model advertising. He’s the founding father of REED ART DEPARTMENT (f.ok.a. Staple Design) the place he has labored on numerous inventive tasks for shoppers starting from startup manufacturers to Fortune 100 corporations. This yr marks the twenty fifth anniversary since Jeff based STAPLE in 1997, the NY-based pioneering streetwear model with the now notorious “Pigeon” brand, and later experiential life-style boutique, REED SPACE in 2002.
For extra about TUMI, go to www.TUMI.com
For extra about STAPLE, go to https://www.staplepigeon.com/
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