Celebrating 136 years as an ATL icon, World of Coca-Cola has unveiled two new additions to its Pop Tradition Gallery that remember Coca-Cola’s Actual Magic model philosophy and illustrate the lasting affect the model has had on artists and cultures over the past century.
The “Magic Mural” set up completely options work created by feminine artists along with providing an augmented actuality expertise – each firsts for the must-see Atlanta attraction.
Within the “Ghost Indicators” set up, visitors get a glance inside one household’s quest to revitalize hand-painted Coca-Cola indicators across the South. Andy Thompson, was an indication painter for Coca-Cola, spending a part of his 34-year profession restoring greater than 30 historic Coca-Cola ghost murals across the South (the “ghost” refers back to the weathered, pale look of the unrestored murals). The Ghost Signal set up encompasses a hand-painted recreation of an authentic Coca-Cola commercial to pay tribute to the corporate’s historical past of constructing shut relationships with the communities it serves.
“Magic Mural” brings to life the Actual Magic advert marketing campaign by grouping the work of 5 feminine illustrators from across the globe who summon the positivity and optimism of bodily human togetherness, showcasing their expertise in a career that historically included extra males than girls.
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The colourful, larger-than-life mural spans greater than 45 toes of wall house and encompasses a artistic assortment of graphics and illustrations from Rosa Viktoria Ahlers, Xaveria Altena, Claire Isaur, Caroline Laguerre and Katie Smith.
Utilizing the cameras on our cellphones, visitors can activate an augmented actuality expertise that brings the illustrations to life by merely scanning a QR code, making this new artwork set up completely digital and immersive!
The Pop Tradition exhibit is devoted to showcasing how followers have made Coca-Cola a paragon of widespread tradition, and previous featured artists embrace Andy Warhol, Haddon Sundblom and Steve Penley. Along with the brand new installations, visitors can expertise different new components like “One Coke Away,” which supplies visitors a glimpse into how the model is represented in international locations worldwide.
Different reveals on provide at this must-see expertise is the Style It! exhibition, the place you may pattern Coca-Cola merchandise from throughout the globe. Click on right here for extra info on this super-fun exhibit, or click on the hyperlink under to order your spot and skip the road at Atlanta’s World of Coca-Cola.