Memphis To Serve As Host For World’s Largest Music Based mostly Psychological Well being Venture With UK Parliament & Liverpool Help

Memphis To Serve As Host For World’s Largest Music Based mostly Psychological Well being Venture With UK Parliament & Liverpool Help

Lord Syed Kamall & BBC’s Claire Simmo at UK Parliament speak to program director Daniel Xander in Memphis.

Kevin Kane, Memphis Tourism CEO & Daniel Xander RTM program director in Memphis speak to Jon Keats reside from the well-known Cavern Membership stage in Liverpool.

(Left to proper) Beverley Robertson, Elizabeth Cawein, Regena Bearden, Caitlin Dean, Rachel Galloway, Dr Shamender Talwar, Pat Mitchell Worley, Kevin Kane, Anna Prior, Kevin Kern, Allison J. Fouche.


MEMPHIS, TN, UNITED STATES, June 6, 2023/ — The worldwide launch occasion reside streamed to tens of 1000’s of viewers world wide, taking viewers from Memphis’s Stax Museum’s historic Studio A, to Liverpool and UK Parliament, London. That is the primary time a US metropolis has gone reside to UK Parliament for a challenge of this nature.

The Unity of Faiths Basis (TUFF), headquartered in Liverpool, England, proudly launched The Highway to Memphis on the iconic Stax Museum of American Soul Music Friday morning, June 2, 2023. The Highway to Memphis is a world tune contest showcasing expertise and emotional expression via music, concurrently selling psychological well being and offering entry to free care periods for musicians and songwriters.

TUFF conceived and launched the thought of a worldwide and inclusive tune contest that serves as a automobile to showcase international music cities, whereas additionally selling psychological well being inside the music and inventive neighborhood. Memphis is host metropolis for yr three of the competitors following Liverpool in 2021 and Nashville in 2022. The competition is targeted on creating connections to psychological well being via the competition whereas showcasing the distinctive sound and genres produced by the world’s elite music cities. Memphis has lengthy been generally known as the Residence of Blues, Soul and Rock ‘n’ Roll, right this moment town can also be recognized for its hip-hop and rap music scene, producing artists who’re recognized world wide for his or her contributions to standard tradition.

With The Highway to Memphis, TUFF goals to find unique expertise by shining a highlight on the psychological well being wants of the music/artistic neighborhood and past. Finalists within the tune contest will carry out in Memphis this November, 2023.

The inaugural tune contest and occasion in 2022 had important engagement that included submissions from 35 international locations, 22,421 whole tune submissions, and greater than 3,500 individuals who requested and obtained psychological well being help, together with 340 individuals from Tennessee.

The standing-room-only crowd in Stax Museum’s Studio A was handled to main influencers talking in entrance of a powerful video wall staging the reside streaming – together with Lord Syed Kamall – Home of Lords, UK Parliament; Mayor Steve Rotheram, Metro Mayor Metropolis of Liverpool, Kevin Kane, President Memphis Tourism; Consul Basic Rachel Galloway, His Majesty’s British Consulate – Atlanta; Beverly Robertson, Belief Advertising and marketing Memphis; Dr. Shamender Talwar & Anna Prior, Co-founders of TUFF; Pat Mitchell Worley, President & CEO, Soulsville Basis; and Allison Fouche Chief Communications Workplace; Memphis Mayor Jim Strickland’s workplace; Jon Keats and Invoice Heckle, administrators of The Cavern Membership; introduced by program director Daniel Xander, TUFF’s Inventive Director.

The Highway to Memphis launch occasion could also be seen right here: and downloadable EPK hyperlink under.

Sponsors and supporters of the songwriting contest embody: The Metropolis of Memphis, Memphis Tourism, Stax Museum of American Soul Music/Soulsville Basis, The British Consulate – Atlanta, American Basis of Suicide Prevention, Royal Studios, Arts Memphis, Liverpool Metropolis Council, BBC, UK Home of Lords.

For extra data or to submit a tune for this international contest and psychological well being consciousness challenge, please go to


Lord Syed Kamall Home of Lords UK Parliament:

“Music tugs at your heartstrings. It touches and caresses your soul but in addition opens your thoughts. That basically reveals the ability of music, notably after we come to the problems of psychological well being.”

Rachel Galloway, His Majesty’s Consul Basic to South Japanese USA:

“I’m excited to assist The Highway to Memphis songwriting contest as this initiative is a artistic strategy to highlight the very severe problem of psychological well being. As analysis reveals, music can have a deep psychological affect and musical engagement can result in optimistic psychological well being and wellbeing outcomes. Due to TUFF, Memphis Tourism, Stax Museum, Metropolis of Memphis, and different companions for all their efforts in bringing this challenge collectively!”

Dr Shamender Talwar & Anna Prior Co-Founders of TUFF:

“Music has the ability to remove the stigma of psychological well being. This challenge saves lives and we’ll proceed to take action and take a look at to ensure nobody slips via the web.”

Pamela Lewis, FRSA, President PLA Media and TUFF Ambassador:

“In 2022, PLA was honored to launch TUFF’s first US primarily based challenge, the profitable international psychological well being/music initiative; The Highway to Nashville. I hope The Highway to Memphis elevates and spotlights this iconic music metropolis whereas destigmatizing psychological well being points and selling worldwide therapeutic and understanding.”

Kevin Kane, Memphis Tourism President & CEO:

“Memphis is a music vacation spot, for music followers, artists, musicians, they’re the lifeblood of our neighborhood and tourism trade. Music is our metropolis’s international identification. When you concentrate on the function that Memphis performed in American tradition, we exported our music all around the world.”

Beverly Robertson, Belief Advertising and marketing / Highway to Memphis Ambassador

“Particularly on the heels of the COVID pandemic, after we all needed to regulate to a different lifestyle, psychological well being checks have turn into so vital for folks from all walks of life, particularly musicians. We hope this songwriting contest exceeds all of our expectations as a result of we all know it is a international downside shared by so many individuals.”

Pat Mitchell Worley, President & CEO, Soulsville Basis

“We provide skilled psychological well being periods for each youngster and household we work with on the Soulsville Basis. We’re accustomed to the challenges creatives usually face beginning at a really younger age and, primarily based on our years of labor with our alumni, we all know these points can generally final for lengthy durations of time. We’re joyful that the Stax Museum is ready to give again in some small approach as a result of overcoming challenges is on the crux of the legacy of Stax Information.”

Allison Fouche, Metropolis of Memphis

“On this ever evolving world, psychological well being consciousness is all the time necessary to debate and assist. In our neighborhood we regularly stigmatize psychological well being.”

Pamela Lewis, FRSA
PLA Media
+ +1 615-327-0100
[email protected]


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