SHENZHEN, China, July 18, 2022 /PRNewswire/ — A one-of-a-kind industrial advanced price RMB10 billion and collectively developed by New World Growth Firm Restricted (the mother or father firm of K11) and China Retailers Shekou Holdings in Shenzhen, was formally named K11 ECOAST.
Positioned in Prince Bay, Nanshan, Shenzhen, and with a complete GFA of 228,500 sq. meters, K11 ECOAST is K11’s first flagship mission within the Chinese language mainland consisting of K11 Artwork Mall, K11 HACC multi-purpose artwork house, K11 ATELIER workplace constructing, and the Promenade. The inspiration for the identify “K11 ECOAST” combines the idea of inexperienced growth alongside the conservation of waterfront sources. The advanced is devoted to selling a sustainable, round life-style and built-in the idea of environmental safety by way of the ability of creativity, tradition, and innovation.
Scheduled to open on the finish of 2024, K11 ECOAST would be the new harbourfront cultural retail vacation spot and round economic system trailblazer within the Better Bay Space.
Globally famend artists and designers forge K11 ECOAST into a brand new inventive cultural benchmark within the Better Bay Space
Blessed with distinctive geographic benefits in winding promenades and breathtaking seascapes, K11 ECOAST will impress guests with pure magnificence and the extraordinary experiences it gives. Upholding the core values of Artwork, Individuals, and Nature, K11 ECOAST has partnered with 50 world-leading artists and designers to create probably the most aesthetic and impactful of China’s seaside artwork districts.
A group of architects of K11 ECOAST contains David Chipperfield, a famend UK architect, considered one of solely eight architects honored with a knighthood and the designer of Shanghai West Bund Museum, OMA which designed the CCTV Headquarters in Beijing, and main Japanese architect Sou Fujimoto, celebrated for his integration of nature and structure. The three architectural masters delve into the frilly steadiness between structure and nature, skillfully harmonizing the architectural design with the coastal panorama, birthing a brand new sizzling spot and vacation spot for inventive tradition and eco-friendly life within the Better Bay Space.
As a vanguard for cultural retail, K11 strives to advertise and incubate the comfortable energy of Chinese language tradition, main each customer right into a journey of creativeness. K11 HACC multi-purpose artwork house proactively combines quite a lot of up to date arts and inventive tradition to supply a really perfect exhibition and exercise platform for artists, designers, and artwork organizations. Thus far, partnerships have been established with main artwork and cultural establishments around the globe to construct the ecology of the house. World famend names like MoMA PS1, the Centre Pompidou, the New Museum of Up to date Artwork, and the Palais de Tokyo are onboard. K11 HACC gathers cultural and inventive vanguards and joins arms with well-known curators to current a splendid up to date inventive world.
K11 HACC at K11 ECOAST will create a compelling house for inventive communication by way of a set of latest masterpieces from around the globe, and act as a grand stage for up-and-coming Chinese language artists to stimulate creativity, enrich city dwelling, and set up an inspirational cultural and inventive hub.
The K11 Artwork Mall will enable guests to take pleasure in excellent artworks contributed by international artists in honor of Shenzhen’s distinctive tradition, together with public artwork items by two feminine sculptors–Phyllida Barlow from the UK and Monika Sosnowska from Poland.
K11 is the power behind the “Artwork + Commerce” mannequin, creating added worth for companies and selling the event of native artwork and tradition inside a commercially outlined house. The idea of integrating artwork and other people with enterprise is embodied in all points of the K11 ECOAST format, from its split-level entryway design to its 270° sea view eating places, pet-friendly setting and the immersive multi-sensory inventive expertise provided. With a eager deal with long-term social growth, cooperation is underway with New World Group, which boasts an enormous ecosystem of over 14 million members and creates share values with communities. Partnerships like these assist to ship a extra diversified industrial expertise with inventive and cultural options, attracting new generations in pursuit of cultural and religious tendencies.
Largest Whole LEED Platinum Pre-Licensed Cluster of Buildings within the Better Bay Space
K11 ECOAST was designed and constructed in accordance with China’s 14th 5-12 months Plan nationwide pointers on environmental safety and sustainable growth for the round economic system. Echoing the “Zero-Waste Metropolis” constructing pilot program undertaken in Shenzhen, K11 ECOAST capitalized on the chance to behave as a pioneer by integrating round economic system rules into its design and operations, remarkably decreasing waste, and guaranteeing environmental safety in architectural design, meals, trend, and training. Because of this, waste has been diminished considerably, guaranteeing higher environmental safety and a greener, safer, extra pleasurable retail expertise for guests.
K11 ECOAST embraces the “Sponge Metropolis” idea for sustainable stormwater administration, assuaging stress on town’s current drainage system. That includes 60,000 sq. meters of outside landscaping, the biggest amongst all K11 initiatives, K11 ECOAST totally incorporates inexperienced and wholesome constructing ideas into its design utilizing renewable power, recyclable supplies, and hospital-grade air filtering programs. K11 ECOAST consists of three WELL pre-certified and LEED Platinum pre-certified buildings on the highest certification stage, making it the biggest whole LEED Platinum pre-certified cluster of buildings within the Better Bay Space.
K11 ECOAST Contributes to Metropolis-Trade Convergence and Win-Win within the Better Bay Space
Positioned within the Nanshan District of Shenzhen, a core Better Bay Space metropolis, K11 ECOAST boasts an infrastructural community highlighted by a number of built-in transportation programs and a one-hour dwelling circle that extends to 30 million individuals and an space of great affect in lots of Asian international locations.
With the Belt and Highway pointers, Shenzhen is dedicated to constructing itself into probably the most aggressive worldwide client hub metropolis. Right here, K11 ECOAST, along with quite a few worldwide manufacturers, will unlock the native consumption potential and drive internationalized consumption in Shenzhen and the Better Bay Space. Within the meantime, Shenzhen is implementing the Sustainable Growth Objectives and taking the lead in making a mannequin metropolis which embraces the harmonious coexistence of individuals and nature, which acts because the fixed driving power behind the sustainable growth of K11 ECOAST. Backed by Shenzhen’s eager innovation spirit and large market potential, an incentive for the fixed upgrading of manufacturers, K11 ECOAST will make improbable contributions to financial growth within the Better Bay Space.
Integrating arts, commerce, and the round economic system, K11 ECOAST is destined to grow to be a harbourfront cultural retail vacation spot within the Better Bay Space, pushing high-quality financial and social growth and advocating for stylish, high-end consumption.
About K11 Group:
K11 Group is a novel idea model that mixes tradition and commerce, sustaining an ecosystem that caters to all walks of life. Based in 2008 by famend entrepreneur Adrian Cheng, the Group encourages a deeper take a look at the interconnectivity between creativity, tradition, and innovation. By way of K11 Group, Cheng’s intention is to complement the day by day lives of next-generation customers and create a brand new international identification for Chinese language millennials, in addition to domesticate alternatives for communities to thrive, join, work and store.
K11 Group relies in Hong Kong SAR with operations in Better China and investments in Europe and the US. By 2026, K11 Group could have gained a footprint of 38 initiatives (GFA 2.80 million sq.m) in 10 cities throughout the Better China. Along with its flagship K11 MUSEA, 11 SKIES, and K11 Artwork Malls, the Group operates K11 ATELIER, K11 ARTUS, and K11 Choose. As well as, it cultivates cultural richness by way of the Hong Kong non-profit K11 Artwork Basis and the K11 Craft & Guild Basis, alongside instructional platforms like K11 KULTURE ACADEMY & K11 Future Taskforce.
About K11 ECOAST:
K11 ECOAST, positioned in Prince Bay, Nanshan, Shenzhen, is the harbourfront cultural retail vacation spot and round economic system trailblazer within the Better Bay Space. Scheduled to open on the finish of 2024, the mission contains the K11 Artwork Mall, K11 HACC multi-purpose artwork house, K11 ATELIER workplace constructing, and the Promenade, with a complete GFA of 228,500 m2.
Upholding the K11 model’s core values of Artwork, Individuals, and Nature, K11 ECOAST is decided to interrupt by way of the traditional enterprise fashions to combine worldwide artwork and tradition into industrial growth, cultivating a novel cultural retail expertise. K11 ECOAST doesn’t merely deliver collectively prestigious worldwide manufacturers whereas retaining a finger on the heartbeat of high-end trend – it collects up to date masterpieces from around the globe, and function a grand stage for budding Chinese language artists. Collectively, they’re furnishing a cultural and inventive hub to nourish inspiration – creating a brand new milestone in cultural retail.
Positioned within the Better Bay Space, an space with countless potential, K11 ECOAST will quickly grow to be the flagship and crown jewel of K11. The Better Bay Space will proceed to advertise the event of a inventive and inexperienced economic system leverages its modern benefits alongside Shenzhen, and create a richer, extra imaginative industrial expertise and forger a stronger reference to the world.
SOURCE K11 ECOAST
