iHeartMedia and Warner Music Group, through WMG’s new podcast community, Interval Presents, have introduced a multi-year deal.
By way of the partnership, the 2 corporations will co-produce a slate of reveals that vary from ongoing weekly podcasts to limited-run sequence, starting this fall.
As a part of the collaboration, Interval Presents will distribute its podcasts by the iHeartPodcast Community to all podcast consumption platforms.
Warner Music Group launched Interval Presents in April 2022 to create multi-format, culture-forward audio content material on the intersection of music, popular culture, and social impression. Interval Presents’ first slate of podcasts together with Rap Radar and Holding Courtroom with Eboni Okay. Williams launched final month.
For different upcoming reveals, listeners can anticipate content material from award-winning artists corresponding to Oscar-winning actress Lupita Nyong’o, and later this 12 months, a brand new present entitled The Final Resort, hosted by Xiuhtezcatl, an indigenous artist and activist.
“Becoming a member of forces with an iconic music firm like Warner Music Group, identified for his or her dedication to advancing the voices and careers of artists, is a seamless match for iHeartMedia”, stated Conal Byrne, CEO of iHeartMedia Digital Audio Group. “Our group is thrilled to be co-producing a slate of reveals to raise inspiring, various voices and essential conversations on this vein – and might’t wait to get began.”
Interval Presents will make the most of iHeartMedia’s Omny/Triton platform to supply internet hosting, distribution, programmatic advert gross sales, in addition to viewers and information insights to energy the Interval Presents Podcast Community.
“Interval Presents gives listeners with recent, culture-forward content material that resonates with communities in every single place,” stated Allan Coye, Basic Supervisor of Interval Presents and SVP of Digital Technique & Enterprise Improvement at Warner Music Group. “iHeartMedia is a pacesetter and premier associate within the audio area, with quite a few hit reveals and powerful gross sales and distribution capabilities.
This collaboration permits us to broaden the attain of our current reveals and speed up our skill to launch new podcasts that characteristic tales and people that want amplification.”
Listeners can go to iHeart.com/apps to obtain iHeartRadio and pay attention to imminent Interval Presents podcasts on their favorite gadgets.
As a part of its strikes to turn out to be firmly established in rising know-how and traits, specifically the Metaverse, final month August, iHeart Media launched what it calls ‘iHeartLand’ inside Epic Video games‘ hit online game Fortnite.
The digital area is described by iHeart as “a state-of-the-art, always-on leisure area the place music and gaming collide”.
In the meantime, following the deliberate exit of Warner Music Group’s present CEO, Steve Cooper, in 2023, MBW lately put collectively a listing of 53 candidates who could possibly be in with an opportunity of taking up the reins at WMG come 2023.Music Enterprise Worldwide